How to Sell Quality to Sceptical Bosses: Overcoming Priority Challenges

December 18th, 2024

I recently emailed a student to follow up on a previous conversation. His response was:

I really appreciate how quickly you got back to me. It’s awesome when people are on the ball like that! Quality over deadlines is something I’m passionate about, and I hope to spread that mindset to my team. I’m really excited about our upcoming meeting and getting into some productive discussions with my boss. By the way, if you have a spare moment, I’d love to pick your brain a bit about handling bosses with different priorities, particularly when it comes to navigating situations where quality isn’t their top concern.

This is an interesting question that is raised and I’m sure a very common one that we may have all experienced at some stage of our career as an ISO professional.

Dealing with bosses who have different priorities can often feel like pushing a boulder uphill. As ISO professionals, our job isn’t just about facing these uphill battles; it’s about finding smarter ways to manage them and perhaps even altering the course of that boulder. It’s about sticking to our commitment to quality and learning how to effectively communicate its importance to others.

The importance of cross-functional collaboration is well-established, yet many organizations continue to struggle with entrenched silos that inhibit effective execution, stifle innovation, and delay decision-making. The authors of How to Lead Across a Siloed Organization explore how these persistent barriers arise primarily when leaders at the top fail to cooperate effectively.

They emphasize that the responsibility lies with senior leaders to break down these barriers, extending their leadership beyond their immediate teams to encompass the entire organization. The article highlights the distinctive qualities of leaders who excel in fostering cross-functional collaboration and the impact they have on their organizations.

Each of the areas of the Quality Investment Framework contributes to a compelling argument for why quality certification is not just a marker of excellence but a strategic investment. The ROI manifests not only in direct financial terms but also in terms of market positioning, risk management, and operational efficiency. Quality certification can then be seen as the keystone that supports and enhances all other business efforts.

  • Quality certification helps to systematically prevent and reduce incidents that could lead to financial loss or damage to the company’s reputation. By demonstrating a commitment to consistent quality, the business can avoid costly mistakes, enhance customer satisfaction, and potentially increase market share.
  • Implementing a quality management system streamlines processes, eliminates redundancy, and reduces waste. This leads to lower operational costs and improved productivity, contributing directly to the bottom line. By doing things right the first time, resources are used more effectively, which can be a clear indicator of ROI.
  • Quality certification often aligns with industry regulations and legal requirements, reducing the risk of non-compliance penalties. It also ensures that the company stays up to date with best practices, which can be essential in regulated industries where the cost of non-compliance can be very high, both in financial terms and in loss of trust.
  • Many stakeholders, including customers, partners, and suppliers, view quality certification as a benchmark of reliability and professionalism. It can be a prerequisite for entering certain markets or working with specific clients. Meeting these requirements not only secures business deals but can also open doors to new opportunities and partnerships.
  1. Complete the Framework Checklist: Begin with an assessment of your organization’s current quality management processes. Use the Quality Investment Framework Checklist to identify areas of strength and opportunities for improvement.
  2. Internal Review and Strategy Session: Convene a meeting with key internal stakeholders to review the completed checklist. Discuss the findings and brainstorm potential solutions and strategies. Use this session to prioritize actions and assign responsibilities for implementing changes that align with your quality and ROI goals.
  3. Partner with an Industry Professional: For expert guidance and a tailored approach to integrating ISO standards within your system, consider enlisting the help of a seasoned ISO career expert. Their experience can accelerate your journey towards full alignment with the ISO Impact Framework and ensure you reap all the associated benefits.

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